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andyfest
 Post subject: McDonald's: bridging the culture gap...
PostPosted: Thu Apr 21, 2005 1:34 pm 
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Along with an ad campaign to appeal to African Americans in which the ad reads "Double cheeseburger? I'd hit it! I'm a dollar menu guy." There is also a link through the website for Asian-Americans. Click on this link and then on the "i am asian" link on the left side of the page. Good stuff.

http://www.mcdonalds.com/usa/fun.html

Also, pictures from the "I'd hit it campaign":

Image

Image

Image
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HaqDiesel
 Post subject:
PostPosted: Thu Apr 21, 2005 2:24 pm 
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How do they get away with this?
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Diggity Dawg
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PostPosted: Thu Apr 21, 2005 2:47 pm 
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The sweet part is that the only way for McDonalds to save face is to actually produce an ad with a guy just bangin' the living bejesus out of a Quarter Pounder With Cheese.
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rogneeb
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PostPosted: Thu Apr 21, 2005 2:51 pm 
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hit it?

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timmyjoe42
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PostPosted: Thu Apr 21, 2005 2:53 pm 
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I like how there are no capital letters in "i am asian"
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andyfest
 Post subject:
PostPosted: Thu Apr 21, 2005 3:18 pm 
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Maybe instead of "I'm lovin' it" the slogan should be, "I'm hittin' it."

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tehobner
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PostPosted: Thu Apr 21, 2005 3:59 pm 
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timmyjoe42 Wrote:
I like how there are no capital letters in "i am asian"


Yeah they needed some l33t, asian spelled "azn" and a "^_^ kekeke" following it.

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tehobner
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PostPosted: Thu Apr 21, 2005 4:00 pm 
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DiggityDawg Wrote:
The sweet part is that the only way for McDonalds to save face is to actually produce an ad with a guy just bangin' the living bejesus out of a Quarter Pounder With Cheese.


I made a movie that involved something similar to this for my friend's tv/video class. It was called "Burger Love" or something like that. The closing scene is me making love to a double cheeseburger while "Wind Beneath My Wings" plays.

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HaqDiesel
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PostPosted: Thu Apr 21, 2005 4:02 pm 
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http://www.mcdonalds.com/usa/fun/365_black.html Wrote:
I once heard a story... "Whatever blooms from the Baobab is given back to the earth, because the mighty tree never forgets its roots." Like the mighty Baobab, McDonald's(R) and I will not be moved
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Damen
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PostPosted: Thu Apr 21, 2005 4:03 pm 
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HaqDiesel Wrote:
How do they get away with this?


The same way Pepsi gets away with putting a KFC/ Taco Bell right on the corner of the street that splits the the housing projects near my house.

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Diggity Dawg
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PostPosted: Thu Apr 21, 2005 4:13 pm 
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Lmao Tse Tung Wrote:
DiggityDawg Wrote:
The sweet part is that the only way for McDonalds to save face is to actually produce an ad with a guy just bangin' the living bejesus out of a Quarter Pounder With Cheese.


I made a movie that involved something similar to this for my friend's tv/video class. It was called "Burger Love" or something like that. The closing scene is me making love to a double cheeseburger while "Wind Beneath My Wings" plays.


Nice musical choice.
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