Spade Kitty Wrote:
I have a list of names and addresses that you can hit up. Can email.
First of all - Make a video. It's the single most important marketing tool you have in today's age.
Then, I'd work on more internet infrastructure. Take some pro photos, etc. Get an e-press kit together, and make sure to emphasize the fact that you're a touring band.
I'd move on after the summer tour, and start recording the next album. Don't look back, and don't overwork a single release. The most important thing you can do is put more product out there. Literally every band alive has one professionally released record out. A few less than every band alive have two records out. Many, many, MANY less than that have three. It's no coincidence that no band on my label has ever gotten to three. If you can get to three, you'll start seeing some major changes with how seriously people start taking you.
Play every show with purpose. Don't just play shows once a month to play them. You wear out your audience, and your friends and family will stop coming out to see you. When you head back into the studio, stop playing live. Think about what works and what doesn't.
Treat your next album releases like a theatrical run. Put together a promotion three months out, hire a publicist, start working on infrastructure way far out, and have coordinated things hit. Release show, video, reviews, etc. Then, for god's sake, put it to bed for a while after a few months.
+1
this is all good advice