Damn. I had to go meet some clients and missed all the good stuff. Let's see how I can attack this.
spizzle: It's not glamorous at all, but look into newspapers. Pay won't be great, but you'll get a good place to cut your teeth. Newspapers are everywhere and probably easier to break into, especially smaller dailies or weeklies.
Some tools it gives you:
Fast paced environment: You have to think fast, then shit or get off the pot; can make your creative process more efficient, even though can hinder some larger scale ideas depending on the corporate culture.
Lots and lots of different advertisers: You get a feel for different clients and what they want & expect, different markets use different techniques, e.g. Auto dealers, Real Estate, Dept. Stores, Restaurants
Room for Mistakes: They don't like to admit it, but newspapers fuck up all the time, and it's not the end of the world because you have the next deadline to meet.
Introduction to Printing: Newspaper advertsing is pretty limited, mostly black and white, sometimes color but not much, which allows you to concentrate on learning a handful of concepts that will come in handy and you can build on later. For example: Dot Gain, Resolution and Line Screens, Color Separations or Overlays, Negatives, Cutting Rubylith (If anyone still does that), RIPs and the simple fact that WYSIWYG ain't entirely reliable.
Lots of Opportunity to Build a Portfolio: Even if you only do one knock 'em dead ad a month, you can bolster that with more mundane output. It's not out of the realm of possibility to do 200+ ads per month at a medium sized daily. If you love the work and put your head & heart into it, you can build a better portfolio pretty quickly.
Jewels had good suggestions on the magazines, but there's another easy one. Spend a buck and pick up a Wall Street Journal, Washington Post, or New York Times. Look at the ads and observe what and why it grabbed your attention. Do the same with your favorite magazines. If you find yourself looking at something. Ask yourself why it caught your eye.
Design is everywhere, like ayah said. I once hopped over to the Ikea in CP cause I had an irritating mental block. Just looking at some of the odder pieces of furniture or color schemes and arrangements worked me out of the funk. I don't know if you are staying in CP or not, but DC is full of art museums of all different flavors, architecture and statues. Most of them are enjoyable to look at. Dig deeper and find out why. Go to Hains Point and hang around "The Awakening" for a couple hours.
Color schemes are easy to find as well. Look to nature. If you mimic color patterns you see on birds or flowers or trees or rocks or the sky, chances are they will have a nice harmony between them, since we are used to looking at those same colors together.
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ayah, jewels: Dammit, I wanted to go out for drinks too. Also, I've often said that writers aren't made, they are born. Sure, you can augment and hone talent, and you can make a poor writer a functional and grammatically correct one, but you can't take an everyday writer and make them great. To what extent do you believe that applies to design?
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Also, I think it would be fun to show off some of our work around here. I need to update my site anyway, so I may throw some shit up here this weekend.
_________________ A poet and philosopher, Mr. Marcus is married and is a proud parent.
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