Pitchfork is featuring this on their 'Best New Music' section. So they reviewed it and gave it a
8.5 today, one of the best reviews I have read on Pitchfork because it actually just talks about the group:
http://www.pitchforkmedia.com/record-re ... raft.shtml
"In the Super Furry Animals' world, each note, each word contains multitudes of meanings. So frontman Gruff Rhys's pre-SFA band name Ffa Coffi Pawb can mean either "Everybody's Coffee Beans" or "Fuck Off, Everybody." So 2003's "Venus & Serena" refers to the tennis sisters and/or two pet turtles beloved of a boy raised by wolves (sure, why not?). The recordings are pop, psychedelic, IDM, punk, funk, folk, soul, classical-- often all at once. "Citizens Band", a hidden track from the band's 1999 album Guerrilla required a liner-note glossary to decode its playful lyrics, as Rhys sang: "So many ways to communicate what you want to say."
Love Kraft, then, the Welsh quintet's seventh album in 12 years, may be an homage to the bands Love and Kraftwerk. It may signal the band's love for its craft, or acknowledge the eternal sense/sensibility, passion/prose, Speakerboxx/The Love Below dichotomy. Is it an expression of affinity for "master of the macabre" H.P. Lovecraft, whose novels sometimes took place in an SFA-OK "Dreamlands" setting and are familiar to Re-Animator fans? If you believe Rhys' press clippings, it's either a sex shop in Cardiff, Wales, or a "hovering vehicle"-- a fitting replacement for the band's Radiator-era "peace tank." Heck, maybe Rhys just really digs cheese.
Whatever its etymology, Love Kraft is a utopian epic, a sweeping musical argument for love in the time of Fallujah. In that sense, it's vintage SFA, with even its departures underscoring the band's long-established strengths..."
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Also
NME gave it an 8 with the best quote so far: "There’s a case to be argued that
SFA are the most important band of the past 15 years."
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It’s out in the U.K. this week and only a few more weeks untill I have my paws on it.
np: Oceansize – Everyone Into Position