HaqDiesel Wrote:
i don't think the fact that a company pulls bank because they appeal to someone's values means they "don't care." it could very well be that american apparel had to overcome difficult hurdles to bring their product to market at (what really are) fairly competetive prices. their bottom line doesn't depend on whether they care, but that doesn't mean that they don't.
small point, but worth saying.
you're right for saying so. in the interviews ive read from him, he approaches sweatshop-free as good business. to me, it's like when cc cut their commercial spot-loads, practically claiming charity work for cutting down their 20-minutes-an-hour of commercials to 12 minutes. what they're hoping it means is good business. it wasn't charity -- but consumers are more happy listening to a station with less commercials and the advertisers like listeners who hear their ads (esp. ads that have good placement). american apparel knows good business is making people feel good about their purchases. they're hitting on a niche that's extrememly profitable. people feel goo dhearing their points of view resonating on fox. cc wants to make thier listeners happy. as i said, it is what it is.
an interesting story on a.a.
http://reason.com/links/links042104.shtml