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 Post subject: Pete's Random Drunken thread. Week 3
PostPosted: Fri Sep 29, 2006 5:10 pm 
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Post-Breakup Solo Project
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The History of Kronenbourg.

1664 is no number plucked out of obscurity, but the actual date on which Kronenbourg came into being.

It all began one day in the now famous year of 1664, when young Jérôme Hatt proudly filled a brand new barrel with his first official brew. Jérôme had just been awarded the diploma of brewer-cooper, which meant he could henceforth brew and sell his own beer. He set up his brewery right in the centre of Strasbourg, at the Brasserie du Canon, a few steps away from the cathedral. Little could he imagine what the future would hold.

In 1850, business was flourishing, but the brewery, which now belonged to Jérôme's descendant, Frédéric-Guillaume, often found itself flooded out by the overspill from the river Ill. The only solution was to up and away to nearby Cronenbourg, above the flood levels. By 1857, the brewery was helping assuage the thirst of Parisians some 500 kilometres away, packing whole trains full of barrels of Hatt beer. this was the beginning of the brewery's domination of the French domestic market.

In 1922, the Brasserie du Tigre became part of the Hatt brewery and Brasserie Hatt became Alsace's leading brewer with the famous "Tigre Bock" beer. In 1947, a new Jérôme Hatt took over the reins at the brewery and decided to rename Tigre Bock as Kronenbourg.

Kronenbourg has long been known for its initiatives. In 1947 it was the first brewery to launch the 33cl bottle, followed by the metal can in 1953 and the first pack in 1963. Kronenbourg led the way in advertising and became the leading French beer-maker both in terms of sales and brand recognition. In 1952, the famous special beer, 1664, was launched to celebrate Queen Elizabeth II's coronation. In 1959, Kronenbourg moved into the European markets, primarily the former West Germany, Switzerland, Belgium and Italy. The company prospered and the Cronenbourg brewery could no longer keep up with demand. A new, ultra-modern brewery, the largest ever built up till then, was opened in Obernai in 1969.

In 1970, Kronenbourg joined the Danone group along with the Société Européenne de Brasseries (Kanterbräu). In 1986, Kronenbourg merged with Kanterbräu to become the "Brasseries Kronenbourg". To answer the increasing needs of its on-trade bar and café customers throughout the country, Kronenbourg began buying depots from 1996 onwards. The depots were then brought together under a single sales and administrative network, Elidid boissons services.

Brasseries Kronenbourg today belongs to Scottish & Newcastle, the third largest brewing group in Europe.

methysmenos.

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LINKS


Jizzle NSFW
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Turning Ten by Melanie Teegarden
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100 greatest jazz albums by some bloke
http://www.scaruffi.com/jazz/best100.html

UBUWEB- check out the Will Burroughs cut up films.
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Piccadily Records New Releases
http://www.piccadillyrecords.com/

A school in Norway has banned boys from peeing standing up! Trying to find link to news story.


Last edited by long gone on Fri Sep 29, 2006 5:23 pm, edited 1 time in total.

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 Post subject:
PostPosted: Fri Sep 29, 2006 5:20 pm 
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When I return to England, I'm gonna make it a point to drink with Pete.


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PostPosted: Fri Sep 29, 2006 5:28 pm 
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TEH MACHINE
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Aural Fixation Wrote:
When I return to England, I'm gonna make it a point to drink with Pete.


Yeah, I think that's a pretty good idea.

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All I can say is, go on and bleed.


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 Post subject:
PostPosted: Fri Sep 29, 2006 5:28 pm 
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ALL SAINTS are back!

http://www.entertainmentwise.com/news?id=22147

Most Boring place in the world?
http://news.bbc.co.uk/1/hi/uk/184418.stm

CHAVSCUM - A users guide to Britain's ASBO generation
http://www.chavscum.co.uk/

Rainbows
http://www.atoptics.co.uk/bows.htm

Petecockroach google search
peteroach google search

OPA TOURS GREEECE!
http://www.greecetravel.com/opa/

Joybies home of the famous piddle pants
http://www.joybies.com/


Last edited by long gone on Fri Sep 29, 2006 5:58 pm, edited 1 time in total.

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PostPosted: Fri Sep 29, 2006 5:39 pm 
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Piddlepants.

http://www.joybies.com/

I need to stop drinking.


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