Hegel Wrote:
Feb. 23, 2007— For the second time in less than a month, Bostonians are all alone in balking at an ad campaign moving through their city — and just like last time, they're getting paid for it.
Cadbury Schweppes PLC, the candy and soft drink manufacturer that makes Dr Pepper soda, has canceled a treasure hunt promotion in an historic Boston cemetery. City officials locked down the site, the Granary Burying Ground, where the soda maker had hidden a coin that might be worth $1 million.
Dr Pepper's "The Hunt for More" campaign, which began on Jan. 23, challenged contestants to collect 23 "hidden treasures," or coins, in 23 cities across the country.
The clue for the Boston location led contestants to the Granary Burying Ground, a 347-year-old landmark where Samuel Adams, John Hancock, and Paul Revere — among other prominent American patriots — are buried.
When Boston officials learned of the campaign, they promptly locked the gates of the cemetery and dispatched security guards, preventing contestants from entering to search for the prized coin, which was hidden inside a leather pouch among the graves.
Of the 23 cities involved in the Dr Pepper promotion, Boston was the only one to complain.
I don't really understand what happened
Dr. P campaign dug up dead people and placed coins in they trousers?
then reburied them and told people to go get em?
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