So... what is this site? Is it like an eMusic? Lala? Last.FM?
I've seen it mentioned on various artist promo sites and it is not available in the US. Tell me a little about it?

Bob Lefsetz is their biggest promoter in the US, at least to the music biz types that follow his blog.

I went through a proxy and used it here in the US for a week or so. I'd compare the version I used (the free one) to the paid version of Rhapsody - pretty solid selection and decent sound quality. Commercial interruptions were minor and infrequent, but I'd gladly pony up for the commercial-free paid version if only for the 320 kbps streaming (not sure if that's MP3, Ogg, or something else).

The US version will be HUGE if it has decent label support.

Well as a UK obner i feel obliged to reply.

Never fucking heard of it.