Right, but Apollo had that additional level of structural support when they went out a few years ago (and some other things going for them). At this point, when we play a show in NYC, which is 3 hours, 20 minutes away, we are playing to crowds 1/10 the size of those we play in Boston. Clearly, the 4 of us alone are not getting it done on the promotional side. Once we have developed something approaching a following outside of Boston, we can consider the investment that something like SXSW would require - believe me, I agree 100% with your advice. It's the upfront costs that are the problem.
Unfortunately, all the additional assistance in the world won't help at this moment: I'm broke right now and can't afford to take the time off from work to tour or go to things like SXSW, CMJ, etc.
Rest assured though, we are putting together a promotional push for the fall, and if that goes well, we will submit for SXSW, at which time, I will definitely hit you up for the clout.
-Kev.