Arbeitslos Wrote:
So Napster To Go has me thinking.
It got me to thinking, too: why would anyone actually use this service? Really. What does the end user get out of it in the end? Nothing. You "rent" music and as soon as you stop paying, it's gone. What the hell kind of deal is that? It sure does make sense for Napster - people are permanently hooked to this service and can never do what they want with their music. Realistically, at some point, users will not be buying so much, but they'll continue to pay - these people would have paid off the purchase cost of every CD many times over were they to keep up with it.
I'm astounded this business model even made it past the first suggestion in whatever business meeting it came up in. Did anyone do any kind of marketability testing of this idea? I think if you ask most people if they would mind renting music that would stop working as soon as they stopped paying, they'd tell you you're crazy.
Does anyone know how this service is doing financially? I've never heard of anyone actually using it.