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 Post subject: Commercials
PostPosted: Thu Jun 02, 2005 7:04 am 
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The music that they play in some of these seems to be getting better and better. I don’t need or want to hear major bands in these because they have enough money already. So it ridicules when you hear the Stones, Aerosmith, or the Who in these. The Who whore themselves out to any and everything, enough already!

When you hear little bands that are barley making it, to me it’s ok, as they need the cash more often than not. So the Walkman, Modest Mouse, Kinks, and the Shins are fine with me.

Lately Razorlight are in the newer car commercial and it is pretty cool. A few days ago I heard “Your so beautiful, when you shine for me” and it has been driving me crazy on who it is. Well I heard as old mixed tape today and that song comes on and still had no idea. I had to look it up and it is Seafood with the song called “Pleasurehead” and happy that I have figured it out.

Anything like that happen to you lately?

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PostPosted: Thu Jun 02, 2005 11:01 am 
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I almost found myself wanting to buy a Nissan because they used Radio Birdman in one of their spots.


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PostPosted: Thu Jun 02, 2005 11:04 am 
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yeah those kinks have had it rough.

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PostPosted: Thu Jun 02, 2005 11:04 am 
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Townsend's take has always been-fuck off! they're my songs and I'll do whatever the hell I want with them!"


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PostPosted: Thu Jun 02, 2005 11:16 am 
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I'd "Moby" out every single one of my songs if the opportunity arose.

I always felt there were to school of thoughts on this...

A. Your an artist who creates music for yourself, and has little or no desire to reach the masses. Easy: Don't sign a record deal. A record company wants to sell records and make money. That's why they are in business, so if you do not have the desire for the potential, although small chance of being crazy famous, don't sign a real record deal. Put the record out yourseelf and control your own destiny.

B. The people who create music that THEY WANT THE WORLD TO HEAR. The music industry is so fucked , that so many good bands get pushed to the side while the Britnet Spears and NSync's of the world sell a ton of records.....It's hard to get on radio and get played often and in enough markets, to make a real impact. Press is the same way....If you can reach the masses by licensing your songs to commercials and such, why is that worse then being on the radio?

If you're on the radio, hopefully it leads to record sales, which in the big picture, you see very little money from cause you usually paying the record label back...

If you get your songs in commercials, you stand to make alot more money, directly off the bat.....Which then also leads to record sales, whici eventually leads to more money and fame...

'Selling out' is a term for high schoolers, IMO.

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 Post subject: Re: Commercials
PostPosted: Thu Jun 02, 2005 11:19 am 
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BeeOK Wrote:
I don’t need or want to hear major bands in these because they have enough money already.


Hah...

Gene Simmons argument to this is always "Who is anyone to tell me when I have had enough money?"

which i kind of agree with.... get paid if you can.

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 Post subject: Re: Commercials
PostPosted: Thu Jun 02, 2005 11:24 am 
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TheTwilightKid Wrote:
"Who is anyone to tell me when I have had enough money?"


That would be Ted Kennedy.


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PostPosted: Thu Jun 02, 2005 11:32 am 
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Kings of Leon and VW.
Yeah.
Great spot.
Great tune.

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PostPosted: Thu Jun 02, 2005 11:38 am 
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What commercial is it that has The The "This is the Day" in it right now?

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PostPosted: Thu Jun 02, 2005 2:12 pm 
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billy g Wrote:
What commercial is it that has The The "This is the Day" in it right now?


I think that is Panasonic

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PostPosted: Thu Jun 02, 2005 2:53 pm 
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TheTwilightKid Wrote:
If you can reach the masses by licensing your songs to commercials and such, why is that worse then being on the radio?

Because radio doesn't associate your song with a second party's product.

Here's the deal: the point of advertising is to sell people shit they don't need. It's sole purpose is to create the illusion that happiness/contentment/satisfaction can be attained through material acquisition. And, with apologies for my uncool passion on the subject, it's really harming our society's mental health. It's one of the main scourges on our planet right now, and I find it puzzling how casual we are towards it.

And I think it's a mistake to confuse this discussion with the old notion of "selling out." Selling out meant to change one's artistic vision/direction in an effort to chase chart success. This has nothing to do with changing one's artistic vision. The Shins can keep playing their indie-lite forever - and the advertisers hope they do - because this is all about the cachet of ersatz cool. "Buy this car or this soda or this bag of shit and you'll be cool too."

Personally, I see a danger in a society that accepts that anything and everything is permissable as long as it makes money. And I think any worthwhile artist sees that danger too.


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PostPosted: Thu Jun 02, 2005 3:02 pm 
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I agree with alot fo what ya said...

and i'm probably a victim of what ya said as well....But we ar ein a capitalist nation, where money seems to be the fuel that makes our worlds go round.....

I ammend my thought somewhat. I owuldnt sell any of my songs to a gun company for a commercial or what not...

but in the pure, artist perspective of getting their music heard to the masses... Selling it to a commercial is a easier and viable way of being a success these days then the old school method of press, radio, and touring...


Moby's "PLAY' is the perfect example...He had a decent size hit with the osng he did with Gwen Stefani, and another mtv video, but that record sold 6-7 million copies, cause he licensed out every son....so ontop of making a small fortune n the licensing, the exposure alone sold enough records for him to pay back the advance on the record, and make a pretty penny as well from record sales...

I'm all about artistic integrity, but if Moby was in it to 'get paid', I think he was a brilliant success and set the standard.

and, advertising is evil....

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PostPosted: Thu Jun 02, 2005 3:05 pm 
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"Selling Out' can be more then changing your artistic vision to chase chart success...

It can also be compromising your values on how your art is handled when it is done...

i think it falls under the same umbrella.

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 Post subject:
PostPosted: Thu Jun 02, 2005 3:13 pm 
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Quote:
What commercial is it that has The The "This is the Day" in it right now?


actually its for dockers

here is a handy little site:


http://www.songtitle.info/


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PostPosted: Thu Jun 02, 2005 3:14 pm 
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Toyota's new spots with Curtis Mayfield piss me off. I like "Move On Up" way to much and it sorta spoils it for me.

plastic.com has a discussion running right now about inappropriate songs in commercials or songs who have the inappropriate lyrcs snipped out.

The original write-up:
Plastic.com Wrote:
It's pretty sad when music stars sell out to sell merchandise for THE MAN. But it's even worse when THE MAN picks the wrong song for the wrong ad.

Slate takes the examples of Target's use of Devo ("It's a beautiful world" but ignoring where they sing "It's not for me."), HP's use of the Cure ("I've been looking so long at these pictures of you that I almost believe that they're real" while forgetting the line "If only I thought of the right words I wouldn't be breaking apart all my pictures of you."), and of course GE's use of "16 tons" to sell coal mining as an attractive job — apparently with attractive people working it.


Slate also asks for reader's submissions of the worst ad-song combinations. Of course, we may never see their readers 'incongruous advertising soundtracks' list. So make your own list of the best and worst ads and the music that made them not-quite right. I'll start off with, first of the best: The unauthorized use of Beatle's "Revolution" starts a NIKE revolution. First of the worst: Janis Joplin's counter-culture "Lord Won't You buy me a Mercedes Benz" for who else? Mercedes-Benz. You have to wonder if the guys at mbusa just didn't get it? (Close second and third, GM for their "Breakthrough" (scroll down) Caddy ads and "Dream On" Buick ads.)

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PostPosted: Thu Jun 02, 2005 3:16 pm 
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worst combo: "fortunate son" to give a jeans ad the air of patriotism


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PostPosted: Thu Jun 02, 2005 3:27 pm 
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"Lust For Life" (about kicking heroin) is a pretty awful choice for carnival cruise lines, or any commercial , for that matter. But I betchya Iggy is laughing his ass off all the way to the bank.

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Paul Caporino of M.O.T.O. Wrote:
I've recently noticed that all the unfortunate events in the lives of blues singers all seem to rhyme... I think all these tragedies could be avoided with a good rhyming dictionary.


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PostPosted: Thu Jun 02, 2005 3:32 pm 
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"there she goes" for orthotricyclen has to be up there on the bad choices for a commercial.


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PostPosted: Thu Jun 02, 2005 3:41 pm 
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I think the practice is generally fine, but I still reserve the right to make fun of Modest Mouse for advertising a minivan.


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PostPosted: Thu Jun 02, 2005 3:48 pm 
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Radcliffe Wrote:
TheTwilightKid Wrote:
If you can reach the masses by licensing your songs to commercials and such, why is that worse then being on the radio?

Because radio doesn't associate your song with a second party's product.

Here's the deal: the point of advertising is to sell people shit they don't need. It's sole purpose is to create the illusion that happiness/contentment/satisfaction can be attained through material acquisition. And, with apologies for my uncool passion on the subject, it's really harming our society's mental health. It's one of the main scourges on our planet right now, and I find it puzzling how casual we are towards it.

And I think it's a mistake to confuse this discussion with the old notion of "selling out." Selling out meant to change one's artistic vision/direction in an effort to chase chart success. This has nothing to do with changing one's artistic vision. The Shins can keep playing their indie-lite forever - and the advertisers hope they do - because this is all about the cachet of ersatz cool. "Buy this car or this soda or this bag of shit and you'll be cool too."

Personally, I see a danger in a society that accepts that anything and everything is permissable as long as it makes money. And I think any worthwhile artist sees that danger too.


You're suck a fucking Canuck. AMERICA, FUCK YEAH!!


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PostPosted: Thu Jun 02, 2005 3:52 pm 
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frostingspoon
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Radcliffe - as for radio, any more I'd say you're associating your songs with the product that is that station's brand name, so you're not all that much better off.


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PostPosted: Thu Jun 02, 2005 3:55 pm 
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no, the worst case is "Walk on the Wild Side" for Honda Scooters. everyone knows that.

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 Post subject: Re: Commercials
PostPosted: Thu Jun 02, 2005 3:57 pm 
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TheTwilightKid Wrote:

Gene Simmons argument to this is always "Who is anyone to tell me when I have had enough money?"

which i kind of agree with.... get paid if you can.


And, in breaking news: The Twilight Kid uses a classic Bloor argument....

Get paid Twilight! Holla!

[gene simmons voice] "its the KISS coffin. its never been done before" [/gene simmons voice]

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PostPosted: Thu Jun 02, 2005 4:11 pm 
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this one's hard for me, cos I love Uncle Monger and in my heart of hearts agree wholeheartedly with his argument, but I have been infected with Bloor's particular brand of scumbag capitalism, and kind of feel like "Fuck it, if this is the way the game is played yr. a Goddamn dummy if you ain't makin that bank."

So: It is unfortunate that our society is like this, but a nigga need ta get paid, too.

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PostPosted: Thu Jun 02, 2005 4:20 pm 
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I'm all for artistic integrity....

but I'm also all for living the hopefully 85-90 years on this green Earth as financially stable and comfortable as possible as well.

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