catswilleatyou Wrote:
sorry but i don't really want "get over it"
i'm going to complain every time it happens because it wrecks the art.
it's not about getting the music out there... that's a fucking retarded way to look at it
this music is already out there... and VW knows its hip enough to sell some dumbass a car
how is "getting the music out there" a retarded way to look at it? i'm talking from a RECORD LABEL'S perspective - not MY perspective.
don't you think the "art" was wrecked when the artist signed to a major? sorry but in the overall scheme of things, wilco isn't "independent" anymore. nonesuch = subsidiary of warner, warner = major label, major label = loss of creative control and marketing dept pitching the music to corporate brands, etc; hence licensing their music to commercials.
how else is the label going to market the record? by depending on record sales? sure, there is advertising and digital marketing and blogs and all that jazz, but who
really buys a record anymore. by creating 'awareness' and 'buzz' by licensing a song on a major brand, the music
does get out there to people who may not know the artist; thus creating 'awareness.' granted there are music geeks like us who post on messageboards, blog, etc... but think about the MASS appeal, not the indie appeal. from a label's perspective, selling 10,000 units in the first week ain't shit so they need to look elsewhere to get the music out there and sell more records.
sync & licensing is where the artist can actually make money... not by "selling records." (granted through touring & merchandise as well, but licensing can also make $ for the artist).
Yail Bloor Wrote:
actually, bands probably get more money selling their songs for adverts than they do by selling records because of the whopping cut that the record co's get for their part in the whole thing; if that is the case (and maybe puma could help me out here) then I'm all about supporting the practice especially since I personally feel that you help out your favorite band more by going to the show and/or getting some merch than you do by buying the record.
totally.