I guess I'm just glad when commercials use music I enjoy, instead of relying on some BTO or Aerosmith song that has been already been burned into my mind. The whole art vs. capitalism debate just doesn't interest me.

Do all artist's suffer for their work to be recognized or have to? Are artist's sell-outs when collectors, dealers start buying and increasing the value of their work? Are artists sell-outs when a corporation commissions a piece for the grounds of their headquarters? Please don't tell me all artists die poor and are recognized post mortem.

I dunno, but am I just missing something here?

That catswilleatyou has idealistic principles about art.

So they you are against the landmark decision of TCoB vs The State in which it was stipulated that 82% of all car commercials should feature "Taking Care of Business"

I wasn't saying that it's not art... I am saying that it's cheapened art.
I would prefer it if Wilco didn't do this... and I like them less because of it.
You can like cheapened art. Fine by me.

I happen to have a higher standard.

I don't have television. I've never even seen this commercial, that's how ridiculously artistic I am.

I come to this board to discuss things like this... this is what interests me... if you don't like it...you can leave the thread and go buy a VW you dickless piece of shit.

I should add. Lost is the art of the good jingle. When's the last time you heard one?

that's how ridiculous you choose to be, please leave art out of this.

that sentence was sarcasm but yea i see what you say

i dunno... always coca-cola maybe? that kit kat song?

I think all ads should use original music. Fuck it, let those assholes come up with a good new song and we wouldn't be having this argument.

Otis Redding's Coke jingle = the greatest ad song of all time.

the new snickers song is bangin.

even though they are merchants of death, the mcdonalds "ba da da da daaa--I'm lovin' it" is a pretty sweet jingle.

the industry went towards "tags" like these instead of whole songs.

they are more malleable--you can have a latin, a country, and a hip hop version....its like the little 5 or 6 note XM sounder that is played differently depending on the station.

The thing that I don't mind about "indie" music in commercials is that no one knows what the hell it is from. Most of the mindless masses have no clue and pay no attention, IMO. I think the only reason it is cheapened is because you know who it is. Fortunately, most people don't know and don't care and it ultimately changes nothing.

I think there are some commercials that have original music that is just instrumental that I wish was music from indie bands because I would love them.

P.S. Cats is definitely more ridiculously artistic than me, but I am more ridiculouslyer good looking than he.

that is absolutely untrue. people do pay attention to music in commercials. this is why matt hales and countless other musicians have a career instead of making music evenings and weekends outside of their day job. good and/or catchy music, no matter what forum it's in, always gets recognized.

I agree with that. For example the University of Phoenix commercial with the New Pornographers is AWESOME but nobody knows what the fuck that is.

And to prove my point. Who is Matt Hales?

that's b.s.

if you look at the research on consumer buying habits, the consumer is more apt to buy a product that he/she can relate to if the music is something they know or like (even if they aren't familiar with the music).

example.
"days go by" - dirty vegas in mitsubishi commercial. not a lot of people knew who dirty vegas was at the time the commercial came out, but did like the song... or at least there was a lot of buzz about it. not saying that all of a sudden people rushed out and bought mitsubishi cars, but record sales did go up for dirty vegas and at the very least, the mass audience became aware of the brand.

i don't think people are going to rush out and buy vw cars just because of a wilco song, but for those who are unfamilar with them, i'm sure they will google the commercial and try to find out more about the track used in the commercial and maybe even buy the record.

example #2.
"jerk it out" - the caesars in ipod commercial. same deal.

if these consumers are 'mindless' and 'have no clue,' how is it that record sales went up for these "unknown" indie artists after their songs appear in a commercial?

(i wish i had actual statistics to prove this, i just remember this from back when i was working at emi and saw the numbers on the sales before/after these particular licensing deals).

I don't doubt that there are times when this is true. I even referenced a time when I tried to find out who an artist was based on a commercial I heard a track in. I can think of another as well (Jose Gonzalez in the bouncy ball commercial).

I am not saying that NOBODY will seek out the track. The point I was trying to make is that I do not believe that the reaction to tunes like days go by are the common thing. If that were the case you would see it happen much more. Wilco, IMO, had a massive (relatively) audience prior to anything in a commercial and I would doubt that the increase in record sales, even if it were possible to link it to its use in commercials, would be consequential in the least.

Also, I don't know that days go by had an increase in record sales solely based on its play on a commercial. I believe it was being played INCESSANTLY on MTV2 and my memory is of it being linked to that and don't even remember it being in a commercial.

Again, this is all my perception and is mostly conjecture. I have as many statistics to back up my point as apparently you do.

(i hate to argue on your side of this puma but this part of it isn't what i'm trying to argue against or about anyways)
example #3
that jet song in the ipod commercial

Coming from the sex partners thread, we have already deduced that I am not the average in some ways, subpar human in some cases even, but I do not recollect what any Ipod song sounds like. And I don't randomly interact with people who know anything about those bands and certainly they do not state that they first heard of a band from hearing it in a commercial (not at least in a large capacity).

i just found out there's a sex partners thread dude i gotta go

Didn't Mr. Oizo get a career out of appearing in a commercial?

I think the anonymity of the band can be a selling point for these companies. What percentage of the millions of people know that the Fratellis did whatever commercial that was? Or the Caesars? Or even Wilco? A tiny, tiny percentage.

The perceived "cool" factor of the songs is that it seems obscure and doesn't sound like bland American Idol pap that most folks hear everyday. And isn't that what everybody is trying to sell? Coolness, exclusivity? That's why the U2 Apple commercial was kinda a turd. Everybody thought, ugh, these guys again.

As much as my gut flinches based on the old M. Gaye "Grapevine" ads, this is a new thing.