This came up on my music feed about SXSW.
Quote:
Ayah is a 22-year-old multi-talented, self-taught R&B singer and composer from Toronto, by way of Palestine, Saudi Arabia and Seattle. As you might expect from someone so well-traveled, Ayah's music showcases her enchanting voice against a unique and diverse musical backdrop -- an eclectic infusion of classic soul and rock, R&B, hip hop and Arabic influences. She is currently finishing work on her second album, a collaboration with legendary hip-hop producer DJ Jazzy Jeff. Spinner recently spoke to Ayah as she finished a rehearsal in preparation for her SXSW showcase at the Crucial Club.
Describe your sound in your own words.
I think my sound is a subtle mixture of everything that I've been exposed to, throughout my travels and my life. They're not obvious sounds, per se -- it's not just Arabic music, it's soul from here, a beat from there, certain riffs that I may do in an Arabic style. Living in Toronto, there's a lot of hip-hop and a lot of multiculturalism. I think my sound is reminiscent of the past and hopeful for the future, and I just want it to stay true to whatever feels natural to me. I think it's soulful.
How did your band form?
Well, lately I've been using the same musicians, but it's not Ayah the band, it's Ayah the artist, you know? Also, I do play piano, but with all that goes on with my live show, I'm not comfortable enough to play live yet, I'd rather just sing. It's easier to focus. For SXSW, I'm debating, maybe an acoustic set, just to keep it intimate, or maybe using a full band, I'm not sure yet.