K-Rock Is "Great Rock. Period."
WXRK (K-Rock)/New York is the latest in a wave of stations to widen its music library to the "best Rock music from the '80s, '90s and today," changing its moniker to "K-Rock. Great Rock. Period."
Krockradio.com touts the station's new playlist as "bigger" and challenges listeners to fill out an online survey about their musical preferences, stating "If you're not part of the solution, you're part of the problem. Help us help you." The station has also started streaming an online version, dubbed K-Rock 2.
Immediately after Howard Stern was finished with today's program, the new format kicked off with the opening chords of AC/DC "Hell's Bells" before launching into a montage of song clips that carried a statement of "Now, More Rock Than Ever Before." K-Rock will remain jockless for the rest of the week.
Guns 'N Roses "Welcome To The Jungle" was the first song to follow the montage, followed by AC/DC "For Those About To Rock (We Salute You)," Quiet Riot "Cum On Feel The Noize," Green Day "American Idiot," Queen "Bohemian Rhapsody," Beastie Boys "Fight For Your Right," Judas Priest "You've Got Another Thing Comin'."
Featured artists on WXRK will include Guns 'N Roses, Nirvana, AC/DC, Green Day, Alice In Chains, Metallica and Audioslave, among many others. Bands from the '70s, including Led Zeppelin and Pink Floyd, will also have a presence on the station’s playlist.
The K-Rock 2 webstream will be dedicated to playing the latest music offerings from today’s new artists, including bands such as My Chemical Romance, The Killers, Snow Patrol, Kaiser Chiefs, The Mars Volta, Arcade Fire, Taking Back Sunday and Interpol.
The online outlet, dubbed "the evil twin" with a "godless bloodlust for weird new music" will stream 24/7 and can be accessed via the WXRK Web site.
"K-Rock is always looking for opportunities to further connect with our listeners," said K-Rock OM Rob Cross. "Enhancing our playlist, while simultaneously launching a web stream whose sole purpose is to feature breaking music, enables us to serve a wider audience with the music most frequently requested without changing the fabric of the radio station."
Cross added, "K-Rock 2 will be the perfect destination for listeners who want to stay up on the cutting edge of new music."
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