g Wrote:
Since some of you work in radio, you might be able to answer this question which has been bugging me for a bit.
What's the deal with radio commercials being redone with different voice actors, even though the two commercials are otherwise identical. I notice this a lot. A commercial will run for a few weeks, and then it will run unchanged, except for a different voice speaking.
One commercial in which I noticed this had a man and a woman talking. The man's voice was eventually changed, but the woman seemed to not have. What gives?
Contractual issues? Does it save the company money somehow?
Have no idea. And I've doing local commercials for twenty years. But never for outside contracts.
Closest guess would be if a voice talent is paid for a certain amount of work under contract, but then has the right to refuse to have his/her voice extended past the contract. Dunno. Maybe the guy died? Went to jail? Schtumped the client's daughter? You'd think the copywriters would just change the script.
On TV, that international correspondance school has used the same script with both famous and non famous spokespeople for two decades now (starting with Sally Struthers in the '80s). In fact, I think they've changed their name to something internet-y and still kept the same script for the spots.