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Baseball could get more money if it drops plan to let DirecTV have exclusive deal to sell out-of-market games to hard-core fans.
A weekly column by Chris Isidore, CNNMoney.com senior writer
February 27 2007: 6:37 AM EST
NEW YORK (CNNMoney.com) -- Long-distance relationships may not work for romances. But it's a different story for sports fans.
Professional sports leagues are tapping into the interest that many fans have for their favorite team even after they've moved far from home. It is quickly becoming one of the fastest-growing sources of revenue for the leagues...and one of the more controversial.
While local and national broadcast sports rights fees are showing only solid gains, if that, the leagues are seeing the rights fees for out-of-market games soar. Some fans pay a couple of hundred dollars a year to watch games not available in their home market.
Such packages seem to be a small price to pay for Boston fans far from Red Sox Nation or Packers fans in warmer climates. So it's not surprising that cable and satellite television providers have been fighting for the packages as a way of attracting customers.
Major League Baseball is close to selling the rights to its "Extra Innings" package of out-of-market games for $100 million a year -- or more. That's more than triple the $30 million or so a year that sources said baseball got in its last Extra Innings deal.
When the NFL renewed its exclusive package for Sunday Ticket with DirecTV (Charts) in late 2002, it got $400 million a year, up from $130 million a year previously, according to trade publication Sports Business Daily. And DirecTV agreed to pay $700 million a year for the Sunday Ticket rights when the contract was renewed again after the 2005 season, according to the publication, according to the publication. More than 2 million fans had that package last year, according to an estimate from Kagan Research.
The controversy comes because DirecTV is trying to get an exclusive contract to carry the MLB package, as it already has with the NFL. That has raised criticism and threats of legislative action by Sen. John Kerry, D-Mass., along with a statement by Federal Communications Commission Chairman Kevin Martin that he is also concerned with the expected change.
One source familiar with negotiations said he now believes that the Extra Innings package will remain available to all three services.
"I'd be surprised if the DirecTV deal goes through," he said.
The key isn't likely to revolve around more money, but an agreement by the cable operators to provide broader carriage for a Baseball Network which MLB intends to start operating in 2009.
DirecTV had been willing to let all 15 million of its subscribers have the new Baseball Network right from the start, as well as helping with some of the start-up costs, according to multiple sources. It isn't willing to be as helpful to MLB's upstart network if it doesn't gain the advantage of an exclusive deal on Extra Innings, though.
But after initially rebuffing the MLB demands for carriage of the Baseball Network, the cable operators are now coming around, according to the industry source.
"There will be a commitment to carry the Baseball Network (on cable)," said the industry official. "Where it will be placed, that still needs to be sorted out."
Another source with the league said he was not aware of any shift away from plans to go with an exclusive deal for DirecTV. But talks have lingered for months without an official announcement even as baseball's opening day draws near.
The motivation for the exclusive deal has been reported -- incorrectly -- as baseball's desire to get the top rights fee for the Extra Innings package.
The big cable companies, which collectively own a service called In Demand that airs the Extra Innings games, were reportedly willing to pay $70 million a year for a non-exclusive deal. (As reported in a story up thread they matched the $100 million offer and still would be non-exclusive.)
And while DirecTV won't offer $100 million for a non-exclusive deal, it seems safe to say that it and the Dish Network, along with the telephone companies that are making their own push to provide television service, would easily pay more than $30 million combined for non-exclusive deals.
© 2007 Cable News Network