Dalen Wrote:
actually, no, i wouldn't kill that at all. for the record, my label has been covered by quite a few blogs in the 'inner circle'. pretty pointless imo, because a large percentage of the people that frequent those blogs are just mp3/hype leeches, and not interested in actually spending $ on physical product. i sold more records from 1 post on OMG Vinyl than all of the 'tastemaker' blogs combined.
I'm gonna agree with 100% Dale here...
From what I have experienced (on the rock/metal side of the blogosphere), while getting press and exposure on the hype blogs is great for traffic, most of the time it does not translate for sales.
These hype blogs are great for getting the hipsters to fight tooth and nail for tickets to your show (so they can say they were there) and will buy a shirt, (which they wil wear to death over the next month or two), till the next big thing comes around...Music is the last priority cause that is easy to find for free.
My label has two releases coming out in the next two months. We have not done any official press yet. I leaked a little bit of news to one blog that is a bit popular and has a decent size forum community, and I posted in my thread here. Since I started my label thread on obner, I have made about 20 sales of various releases of mine. I know there is only a small handful of you'ze who even go into the metal thread or who bothered to actually read what i posted in my label thread, and I know that only a very small portion of those people were the ones who bought anything....That means it was some of our silent lurkers or even random visitors who may never grace obner again.
In grand scheme, 20 sales is laughable, but when you are only manufacturing 250 or so of a product, those numbers don't suck at all....
press and publicity and exposure on those sites is great and may help traffic, but it's the obner's of the intra-web where the $$ is actually made. *group hug*
