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 Post subject: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 3:35 pm 
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British Press Hype
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It sucks, but I figure it had to happen eventually. Is this the beginning of the end for free online newspaper access?

I paid up. I keep an open tab on NY times.com all day long. If it were any other news outlet, I'd probably pass, but I feel like you can't find this kind of content elsewhere. The Times and NPR are the two news sources I couldn't live without, and I don't mind contributing if that's what it takes to keep them going.

Am I wrong, can you find comparable stuff elsewhere for free?

Does anyone care?


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 4:12 pm 
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nacho Wrote:
The Times and NPR are the two news sources I couldn't live without, and I don't mind contributing if that's what it takes to keep them going.


We buy the Times Weekender at home for the same reason (and send KEXP a check once a year). Wanna support them.

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[quote="Bloor"]He's either done too much and should stay out of the economy, done too little because unemployment isn't 0%, is a dumb ingrate who wasn't ready for the job or a brilliant mastermind who has taken over all aspects of our lives and is transforming us into a Stalinist style penal economy where Christian Whites are fed into meat grinders. Very confusing[/quote]


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 4:49 pm 
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It'll be interesting to see how this works out for them. I hope people show that they don't mind paying for quality content--because quality content isn't possible if newspapers go out of business.


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 4:58 pm 
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Metered access is much better than a paywall, but this just doesn't seem to fix the real problem they have, though it won't hurt.

Newspapers don't sell content. Newspapers sell advertising. Subscription prices cover ink & paper and little else. Until newspapers find a new revenue model or stop trying to bank on box display ads and THOSE GODDAMN ADS THAT COVER THE FUCKING PAGE AND I CAN'T FIND THE 'X' TO CLOSE IT OUT, they are going to be in a pickle.

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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 5:09 pm 
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frostingspoon

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I don't understand why TV shows are putting entire episodes for free with no commercials

I can watch the Daily show with more content and no interruptions, why would I watch it on TV? Why wouldn't they just run an ad or two at the breaks? I mean it's great for the viewer, but why are they inventing new mistakes that the music industry hadn't even thought of.

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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 5:20 pm 
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Elvis Fu Wrote:
Until newspapers find a new revenue model or stop trying to bank on box display ads and THOSE GODDAMN ADS THAT COVER THE FUCKING PAGE AND I CAN'T FIND THE 'X' TO CLOSE IT OUT, they are going to be in a pickle.

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Throughout his life, from childhood until death, he was beset by severe swings of mood. His depressions frequently encouraged, and were exacerbated by, his various vices. His character mixed a superficial Enlightenment sensibility for reason and taste with a genuine and somewhat Romantic love of the sublime and a propensity for occasionally puerile whimsy.
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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 5:28 pm 
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S'Nice if you have a Kindle:

Kindle Subscribers Will Be Able To Access NYTimes.com For Free

Quote:
Amazon has just announced that Kindle users who subscribe to The New York Times on their device will receiving access to news site for free. The date in which this access will hit has not been determined, according to the release.

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Baltimore is a town where everyone thinks they’re normal, but they’re totally insane. In New York, they think they’re crazy, but they’re perfectly normal. --John Waters
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Last edited by Flying Rabbit on Mon Mar 28, 2011 5:29 pm, edited 1 time in total.

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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 5:29 pm 
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Go Platinum

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Cap'n Squirrgle Wrote:
nacho Wrote:
The Times and NPR are the two news sources I couldn't live without, and I don't mind contributing if that's what it takes to keep them going.


We buy the Times Weekender at home for the same reason (and send KEXP a check once a year). Wanna support them.


If only the milkman had the Squirrgles around to support him. :wink:

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I tried to find somebody of that sort that I could like that nobody else did - because everybody would adopt his group, and his group would be _it_; someone weird like Captain Beefheart. It's no different now - people trying to outdo ! each other in extremes. There are people who like X, and there are people who say X are wimps; they like Black Flag.


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 7:17 pm 
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Elvis Fu Wrote:
Newspapers don't sell content. Newspapers sell advertising. Subscription prices cover ink & paper and little else. Until newspapers find a new revenue model or stop trying to bank on box display ads and THOSE GODDAMN ADS THAT COVER THE FUCKING PAGE AND I CAN'T FIND THE 'X' TO CLOSE IT OUT, they are going to be in a pickle.


To an extent you are correct... traditionally--going back to the first penny press--a newspaper earns its money through selling advertising. However, what do you do when that doesn't work? This has been a problem ever since televised news put a major dent in the circulation numbers of newspapers. If your circulation numbers drop, so does the potential amount of money a company will pay for an advertisement.

The newspaper industry has been debating this problem since that time and the problem has only become compounded with the internet over the past 10 years.

I doubt if what the NYT is doing is the solution, but it is the correct first step that will, hopefully, lead to a solution.

Physical models can sometimes lead to internet models, so perhaps we will find that if the NYT gets a lot of takers for the e-subscription, they can take those numbers to advertisers and be able to charge more for their on-site ads. Advertisers are willing to pay if they know their ad will be seen (see: super bowl ads), whereas if it is a complete gamble they won't pay much of anything (see: hulu).


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 9:25 pm 
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I think the value proposition is all wrong. $35/month for the content one gets for free today seems shockingly high. i love the ny times, but i don't love it for this price. i'll get my news elsewhere. i don't think that any online paywall works if there is compelling free content available elsewhere.


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Mon Mar 28, 2011 10:09 pm 
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Saint Wrote:
I think the value proposition is all wrong. $35/month for the content one gets for free today seems shockingly high. i love the ny times, but i don't love it for this price. i'll get my news elsewhere. i don't think that any online paywall works if there is compelling free content available elsewhere.

Actually, it is $15 a month for the content one got free before. The $35 plan is only if you want access from apps on all of your digital devices (phones/ipads, etc).

$15 a month sounds pretty reasonable to me... and by my quick calculation is cheaper than a print subscription.


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Tue Mar 29, 2011 1:31 am 
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$35/mo for all the things that i got free as of yesterday: web, phones and ipad.


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Tue Mar 29, 2011 9:31 am 
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I wonder how long until a mirror site gives away their content?

That said, it will be interesting to see how things pans out in an era where people expect to get everything for free.


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Tue Mar 29, 2011 10:06 am 
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KILLFILED

Joined: Mon Oct 25, 2004 8:14 pm
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In the internet age, with the expectation of all things gratis, you get what you pay for. Ergo, for you music-heads, Arcade Fire, Clay Your Hands! Say Yeah!!, & Tapes n' Tapes.

ASK BILLYG & RADCLIFFE ABOUT VAMGPIGERG WEEGKENGDG.


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Tue Mar 29, 2011 10:13 am 
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"you music-heads"


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Tue Mar 29, 2011 10:55 am 
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TheTheory Wrote:
Physical models can sometimes lead to internet models, so perhaps we will find that if the NYT gets a lot of takers for the e-subscription, they can take those numbers to advertisers and be able to charge more for their on-site ads. Advertisers are willing to pay if they know their ad will be seen (see: super bowl ads), whereas if it is a complete gamble they won't pay much of anything (see: hulu).


But, you're also potentially killing your subscriptions if you start adding tons of ads. One of the presumed perks of paying the premium would be that that you wouldn't be inundated with ads.

Also, NYT is potentially shooting themselves in the foot because if their site is lock and key, then news link aggregate sites like Drudge, HuffPo, Fark, etc aren't going to link to you.

I would imagine NYT will have to focus more on exclusive content, because anything by way of headlines would be covered for free in a million different places.

_________________
It's Baltimore, gentlemen; the gods will not save you.

Baltimore is a town where everyone thinks they’re normal, but they’re totally insane. In New York, they think they’re crazy, but they’re perfectly normal. --John Waters
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 Post subject: Re: NY Times.com goes subscription
PostPosted: Tue Mar 29, 2011 11:23 am 
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Flying Rabbit Wrote:

Also, NYT is potentially shooting themselves in the foot because if their site is lock and key, then news link aggregate sites like Drudge, HuffPo, Fark, etc aren't going to link to you.


They allow non-subscribers to read 20 articles per month, so I'd think that they'd be okay here.

Quote:
I would imagine NYT will have to focus more on exclusive content, because anything by way of headlines would be covered for free in a million different places.


This is the only reason I think NYT can pull it off, and why I paid. You can find headlines and AP & Reuters articles anywhere. But I think NYT excels at analysis and in-depth reporting, and you don't find that everywhere, especially not on the scale that NYT produces. Plus, NYT always gets the biggest leaks and exclusives (i.e. wikileaks). I

The only for any to paper to succeed in charging for online content is to offer something exclusive that people can't find elsewhere. I think NYT has enough original content to do just fine with this, but I'm not sure how many other papers do.


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Tue Mar 29, 2011 1:14 pm 
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frostingspoon
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Kingfish Wrote:
Cap'n Squirrgle Wrote:
nacho Wrote:
The Times and NPR are the two news sources I couldn't live without, and I don't mind contributing if that's what it takes to keep them going.


We buy the Times Weekender at home for the same reason (and send KEXP a check once a year). Wanna support them.


If only the soymilkman had the Squirrgles around to support him. :wink:


fixed

(wife and baby don't really do much dairy)

And yes that would rule. Soymilk is fucking heavy.

_________________
[quote="Bloor"]He's either done too much and should stay out of the economy, done too little because unemployment isn't 0%, is a dumb ingrate who wasn't ready for the job or a brilliant mastermind who has taken over all aspects of our lives and is transforming us into a Stalinist style penal economy where Christian Whites are fed into meat grinders. Very confusing[/quote]


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Tue Mar 29, 2011 2:52 pm 
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frostingspoon
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Flying Rabbit Wrote:
TheTheory Wrote:
Physical models can sometimes lead to internet models, so perhaps we will find that if the NYT gets a lot of takers for the e-subscription, they can take those numbers to advertisers and be able to charge more for their on-site ads. Advertisers are willing to pay if they know their ad will be seen (see: super bowl ads), whereas if it is a complete gamble they won't pay much of anything (see: hulu).


But, you're also potentially killing your subscriptions if you start adding tons of ads. One of the presumed perks of paying the premium would be that that you wouldn't be inundated with ads.


It was my understanding that if you follow a link, it doesn't count against you. They don't seem to be putting a lot of effort behind enforcement, which I think is a smart move. Young people don't buy newspapers (and never have) and old people suck at the internet (and figuring out how to get it for free).

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 Post subject: Re: NY Times.com goes subscription
PostPosted: Tue Mar 29, 2011 3:09 pm 
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frostingspoon
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TheTheory Wrote:
Elvis Fu Wrote:
Newspapers don't sell content. Newspapers sell advertising. Subscription prices cover ink & paper and little else. Until newspapers find a new revenue model or stop trying to bank on box display ads and THOSE GODDAMN ADS THAT COVER THE FUCKING PAGE AND I CAN'T FIND THE 'X' TO CLOSE IT OUT, they are going to be in a pickle.


To an extent you are correct... traditionally--going back to the first penny press--a newspaper earns its money through selling advertising. However, what do you do when that doesn't work? This has been a problem ever since televised news put a major dent in the circulation numbers of newspapers. If your circulation numbers drop, so does the potential amount of money a company will pay for an advertisement.

The newspaper industry has been debating this problem since that time and the problem has only become compounded with the internet over the past 10 years.


Not exactly. Newspaper margins were in the 10-20% range even in the 2000s. I worked at a paper that posted circulation gains on both pub statements for 2007. Prior to that, circulation fell every year, ad rates went up every year, and you kept your margins. It wasn't until around 2008 that the shit really hit the fan, and that was because the paper was bleeding advertisers, not subscribers. In fact, the subscribers quit after the advertisers. The real hole in the boat was real estate. Ballparking, Advertising was 80% of revenue, and 75% of that was classified advertising. I left town, but from what I hear, the real estate section is down to 8-12 pages. I have no idea how they keep the lights on. It used to regularly be 48. They even had to rearrange the printing schedule to make it work.

Metered access doesn't do anything to address that problem, that's why I don't think this is a game changing idea. It will recoup some revenue, but it won't run the paper. I don't understand where you are going with "what do you do when [selling advertising] doesn't work", because pricing content as a revenue producer is much more unlikely to work. That's why they moved to ads in the first place. Now, there is one newspaper that has done well with a paid model, and that's the Wall Street Journal. The reason WSJ works is because it has unique content. If NYT can re-position themselves in that way, then the paid model has a better chance of working. Right now though, I don't see them doing that.

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 Post subject: Re: NY Times.com goes subscription
PostPosted: Wed Mar 30, 2011 1:16 pm 
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Paid. I'm a grownup so I don't have to waste time thinking about 15 bucks here and there (less, since I am of course AN EDUCATR).


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 Post subject: Re: NY Times.com goes subscription
PostPosted: Thu Mar 31, 2011 6:19 am 
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when is this happening? I still use the site most days while I'm bored at work and get the headlines emailed everyday. Also there are better sources, I think, out there for free, although maybe not dailies. I prefer foreignpolicy.com, although I admit I find most domestic news boring.

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