I think a lot of what this article is saying - but doesn't seem to realize that it's saying (I guess, not going to read the entire thing right now) - is that the whole "rock 'n roll ethos" of risk, rebellion, and emotional and sexual openness has been so thoroughly absorbed into the mainstream as to be a completely natural component of pop music at this point. For rock to self-consciously try to resurrect any of that generally just makes a band feel like a nostalgia act or like they're play-acting.
I mean I'm open to whatever kind of music sounds interesting or moves me, and I don't necessarily have anything against pop music. But time and again when a major pop act is hailed as really doing something different or taking chances, when I do bother to listen I find that the music sounds completely bland, predictable, and sterile. All of the clips posted in that article suck. There are new things I like all the time that could qualify as pop, though, but they're often a little more in the "indie" category and as such sound a little more personal, unique, rough around the edges, and interesting. Like Grimes. I really enjoy that album, much more than I thought I would. I suppose you could consider John Maus to be "pop", too, but his vocals are a little too "mumbly" to ever be mainstream.
My point, if I have one, is that this article just says what a ton of people, especially younger people, have been saying or or acting out on the internet for a lot of the past decade. People have been insisting that rock music is dead or stale for a long time, and it's been cool for hipsters to embrace pop since at least as far back as Justin Timberlake's first solo stuff. But who cares about that stuff now? Mainstream pop is typically just an amalgamated reflection of where popular culture is at any given time, and as such it's certainly relevant. But at present, and for a pretty long time, I've thought that it's been pretty ugly and empty. I don't need to listen to pop music to tell me what I already know about the world around me, and it certainly doesn't inspire me in any way. It does inspire some younger musicians because a lot of the sounds and overall effects of pop songs still sound fresh to them, and it will always serve a useful function as music for young people. I just don't see the need to actively follow it or try to like it in order to know what's going on.
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